Telstra Retail Network Transformation
Nationwide delivery of building services across a large-scale retail network transformation.
Client:
Telstra
Location:
NSW • QLD • VIC • ACT • SA • NT • TAS • WA
Status:
Completed
Sector:
Retail
Photo Credit:
Telstra
Overview
Supporting a National Retail Transformation Program
Telstra undertook a national transformation of its retail network, transitioning to full ownership of branded stores across Australia as part of its broader response to the evolving digital economy.
The program involved upgrades across more than 60 locations across New South Wales, Queensland, Victoria, the Australian Capital Territory, South Australia, Western Australia, the Northern Territory, and Tasmania, ensuring a consistent customer experience while supporting integration between retail and digital service models. These works modernised store environments and aligned them with updated operational, technology, and customer service requirements.
Our Role
Building Services Delivery Across Multiple Workstreams
BSE provided building services engineering across mechanical, electrical, hydraulic, fire protection, and communications systems across the network.
The delivery was structured across three key workstreams:
- Store refurbishments – comprising full site surveys and engineering design across mechanical, electrical, hydraulic, fire protection, communications, security, and data systems, with documentation developed through to construction to align each location with Telstra’s retail standards and operational requirements.
- Site-based integration – involving review of existing store conditions and identification of gaps between installed services and Telstra’s standard store formats, with targeted upgrades developed based on on-site investigations.
- Desktop-based integration – applying the same assessment principles using existing drawings and layouts for repeat store formats, enabling efficient rollout across multiple locations without requiring site attendance.
Across all workstreams, services were coordinated to suit existing building constraints, ensuring compatibility with base building systems while supporting Telstra’s retail and technology requirements.
Outcomes
Consistent Delivery Across a National Retail Portfolio
The program supported the delivery of a consistent and integrated retail network aligned with Telstra’s transition to full ownership and updated customer experience model.
Building services upgrades and targeted integration works improved functionality, consistency, and readiness across multiple locations nationwide.
By combining detailed design for refurbishment projects with scalable approaches to integration assessments, BSE supported efficient rollout across varied site conditions while maintaining alignment with Telstra’s operational and technology standards.
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